Privacy and Safety

Last Updated: March 18, 2025

INTRODUCTION

Just A Baby, Inc. (“Just A Baby,” “we,” “our,” or “us”) is committed to protecting your privacy and safety. This Privacy and Safety Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and services (collectively, the “Service”), and provides important safety guidelines for using our platform.

Please read this Privacy and Safety Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to the practices described in this Privacy and Safety Policy. If you do not agree with our policies and practices, do not use our Service.

SUMMARY OF KEY POINTS

  • We collect sensitive information, including reproductive health information, to provide our Service
  • We use third-party services, including Twilio Segment, that access and process your data
  • Your data may be used for matching, analytics, and marketing purposes
  • California residents have specific rights regarding their personal and medical information
  • You can control your data through app settings and by contacting us
  • Your safety is our priority – we provide guidelines and features to help keep you safe
  • We recommend specific practices for meeting and communicating with potential matches

INFORMATION WE COLLECT

Personal Information

We collect information that identifies, relates to, describes, or could reasonably be linked with you (“Personal Information”), including:

  • Identifiers: Name, email address, phone number, IP address, device identifiers
  • Demographic Information: Age, gender, location
  • Profile Information: Photos, personal descriptions, preferences regarding family planning
  • Reproductive Health Information: Fertility status, reproductive goals, timeline for having children
  • Communications: Messages with other users and communications with Just A Baby
  • Usage Data: How you interact with our Service, which features you use, and time spent
  • Device Information: Device type, operating system, browser type, and settings

Collection Methods

We collect information through:

  1. Direct Provision: Information you provide when creating an account, completing your profile, or communicating with other users
  2. Automated Collection: Through cookies, SDKs, APIs, and similar technologies when you use our Service
  3. Third-Party Services: From service providers that help us provide and improve our Service

THIRD-PARTY DATA COLLECTION AND PROCESSING

Twilio Segment Integration

Our Service integrates with Twilio, Inc. d/b/a Twilio Segment (“Segment”), a customer data platform that collects and processes user data. This integration enables us to:

  1. Track user interactions within the app
  2. Analyze user behavior and preferences
  3. Create user profiles for improved matching
  4. Target communications and marketing efforts

Data Collected by Segment: When you use our Service, Segment may collect:

  • User identifiers (including your Just A Baby user ID)
  • Device information (IP address, device type)
  • App usage data (screens viewed, features used)
  • Profile information (including reproductive health information)
  • Communication metadata (timing and frequency of exchanges, not message content)

Segment’s collection occurs through an API integration that transmits data in real-time as you use the app. For more information about Segment’s privacy practices, please visit https://segment.com/legal/privacy/.

Other Third-Party Services

In addition to Segment, we work with the following categories of third-party services:

  1. Analytics Providers: Help us understand user behavior and improve our Service
    • Google Analytics
    • Firebase Analytics
    • AppsFlyer
  2. Cloud Service Providers: Store data and help deliver our Service
    • Google Cloud Platform
  3. Communication Providers: Enable messaging and notifications
    • Intercom
    • Twilio Communications
    • Stream Chat
  4. Marketing Partners: Help us promote our Service
    • Facebook
    • Google Ads
    • Apple Search Ads
    • Youtube

Each third-party service receives only the data necessary for its specific function. We require all third-party services to respect the security and privacy of your Personal Information.

HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

  1. Provide and Improve Our Service:
    • Create and maintain your account
    • Match you with potential surrogates, donors, or co-parents
    • Respond to your inquiries and provide customer support
    • Develop new features and improve existing ones
  2. Personalization:
    • Customize your experience
    • Deliver relevant content and recommendations
    • Remember your preferences
  3. Communication:
    • Send service-related notifications
    • Provide updates about our Service
    • Marketing communications (with your consent)
  4. Analytics and Research:
    • Understand how users interact with our Service
    • Generate aggregated, non-identifying analytics
    • Test and develop new features
  5. Security and Protection:
    • Detect, investigate, and prevent fraudulent or unauthorized activities
    • Debug to identify and repair errors
    • Protect the rights, property, or safety of our users and others

LEGAL BASIS FOR PROCESSING (FOR EEA USERS)

If you are in the European Economic Area (EEA), we collect and process your Personal Information based on:

  1. Consent: When you explicitly agree to the processing (e.g., when you agree to these terms)
  2. Contractual Necessity: To perform our contract with you (providing the Service)
  3. Legitimate Interests: For our legitimate business interests that do not override your rights
  4. Legal Obligation: To comply with laws and regulations

HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

  1. With Other Users: Profile information and communications shared as part of the normal operation of the Service
  2. Service Providers: Third parties that perform services on our behalf
  3. Business Transfers: In connection with a merger, acquisition, or sale of assets
  4. Legal Requirements: To comply with law, regulation, legal process, or governmental request
  5. Protection of Rights: To enforce our Terms, protect our rights, privacy, safety, or property, or that of our users

We do not sell your Personal Information to third parties for monetary compensation.

DATA RETENTION

We retain your Personal Information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your Personal Information, we will securely delete or anonymize it.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your Personal Information:

All Users

  1. Access: You can access much of your information through your account settings
  2. Update: You can update your information through your account settings
  3. Communications: You can opt out of marketing communications
  4. Account Deletion: You can request deletion of your account by contacting us

California Residents

If you are a California resident, you have additional rights under the California Invasion of Privacy Act (CIPA), California Confidentiality of Medical Information Act (CMIA), and California Consumer Privacy Act (CCPA):

  1. Right to Know: Request information about the Personal Information we collect, use, disclose, or sell
  2. Right to Delete: Request deletion of your Personal Information
  3. Right to Opt-Out: Opt-out of the sale of your Personal Information
  4. Non-Discrimination: Receive equal service and pricing even if you exercise these rights

To exercise your California privacy rights, please contact us at [email protected].

Medical Information Rights

Our Service may collect information related to reproductive health and family planning that may be considered “medical information” under California law. Under the CMIA, you have specific rights:

  1. Authorization for Disclosure: Require authorization before disclosure to third parties
  2. Confidentiality: Maintain confidentiality of your medical information
  3. Access: Access your medical information
  4. Damages: Seek damages for unauthorized disclosure

To exercise these rights, please contact us at [email protected].

DATA SECURITY

We implement appropriate technical and organizational measures to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. However, no internet or email transmission is ever fully secure or error-free, so you should take special care in deciding what information you send to us.

INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where our servers are located. These countries may have different data protection laws than your country.

If you are in the EEA, we ensure that any international transfer of Personal Information is made subject to appropriate safeguards as required by data protection laws.

CHILDREN’S PRIVACY

Our Service is not directed to children under 18 years of age. We do not knowingly collect Personal Information from children under 18. If we learn we have collected Personal Information from a child under 18, we will delete this information promptly.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

CALIFORNIA SPECIFIC DISCLOSURES

California Privacy Rights

California residents have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at [email protected].

California Invasion of Privacy Act (CIPA)

The California Invasion of Privacy Act protects your communications from interception. We want you to understand that our Service utilizes third-party technologies like Twilio Segment that may access communications data. By using our Service, you consent to this data collection as described in this Privacy Policy.

California Confidentiality of Medical Information Act (CMIA)

Under the CMIA, businesses that offer reproductive or sexual health digital services are considered “providers of health care” and must maintain the confidentiality of medical information. Our Service may collect information related to reproductive health and family planning that may be considered “medical information” under California law.

By using our Service, you explicitly consent to:

  1. The collection of such information as necessary to provide the Service
  2. The processing of this information by both Just A Baby and our third-party service providers
  3. The use of this information to facilitate connections between users based on compatibility factors

USER SAFETY GUIDELINES

Your safety is our highest priority. We strongly recommend following these safety guidelines when using our Service:

Before Meeting In Person

  1. Take Your Time: Communicate thoroughly through the app before meeting in person. There’s no rush to meet.
  2. Video Chat First: Always have at least one video chat before meeting in person to verify identity.
  3. Research and Verify: Do your due diligence. Search for potential matches online and verify their identity when possible.
  4. Trust Your Instincts: If something feels off or too good to be true, trust your intuition.
  5. Share Intentions Clearly: Be upfront about your goals and expectations to avoid misunderstandings.

When Meeting In Person

  1. Meet in Public: First meetings should always be in public places like coffee shops or restaurants.
  2. Tell Someone: Inform a trusted friend or family member about your meeting details, including who, when, and where.
  3. Provide Your Own Transportation: Maintain control of your ability to leave by arranging your own transportation.
  4. Stay Sober: Keep a clear head by avoiding alcohol or substances during initial meetings.
  5. Keep Personal Information Private: Be cautious about sharing your home address, workplace, or financial information until trust is established.

Red Flags to Watch For

Be alert to the following warning signs:

  • Inconsistent stories or details
  • Pressure to meet very quickly
  • Requests for money or financial assistance
  • Unwillingness to video chat or meet in public
  • Overly intrusive questions about your finances or living situation
  • Pressure to move communication off the app immediately

Reporting Concerns

If you encounter concerning behavior, please report it immediately through the app’s reporting feature. We take all reports seriously and investigate them promptly.

Data Deletion Request:

If you wish to delete your information, you can request permanent account deletion through the app’s settings page. This will permanently remove all personally identifiable data from our systems. Please note that this action is irreversible, and all pending transactions or requests will be cancelled upon deletion.

CONTACT US

If you have any questions or concerns about this Privacy and Safety Policy, our privacy practices, or safety concerns, please contact us at:

Just A Baby, Inc. 31 Driggs Ave. Brooklyn, NY 11222 Email: [email protected]

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